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CeraVe Premieres ‘Sunblockbuster Rom-Com’ to Inspire Consumer Love of Daily Sunscreen

“The One Under the Sun" campaign aims to educate consumers on the importance of daily use of SPF moisturizer.

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By: Lianna Albrizio

Associate Editor

CeraVe is headed to the cinema.   The skincare brand returns with its latest edutainment campaign, “The One Under the Sun.” On the heels of the brand's Super Bowl success, CeraVe's influencer-first campaign aims to educate consumers on the importance of daily use of moisturizer with SPF and empower them to “Face It Like a Derm” through its new cinematic rom-com.   Rooted in consumers’ tendency to skip ads, the brand set out to create an attention-grabbing pi...

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